The BitterSweet Campaign is over

Bitter has won!

Bitter has won!

50%

sweet

%

bitter
Bitter
Campari Bitter

What is bitter

As firm supporters of bitterness we believe that the true essence of Campari’s taste is bitter. Its rousing bitterness captivates your palate, adding a bold kick to your drinks. It is so unique you can even taste it straight. Friends, now is the time to go bold, now is the time to stay bitter.

Campari Bitter

What is sweet

Let Campari’s fine sweetness take you on an intriguing journey that introduces you to its subtleties of its original combinations seducing you with new and wondrous flavours; isn’t that what this world needs? That’s why it’s time to choose, be yourself, choose sweet.

Sweet

Campaign results

Campari World
50% 50%
bitter sweet
 

Bittersweet
test

Discover

The calendar

Click to see all the shots of the 2016 Campari Calendar.