Bitter has won!
What is bitter
As firm supporters of bitterness we believe that the true essence of Campari’s taste is bitter. Its rousing bitterness captivates your palate, adding a bold kick to your drinks. It is so unique you can even taste it straight. Friends, now is the time to go bold, now is the time to stay bitter.
What is sweet
Let Campari’s fine sweetness take you on an intriguing journey that introduces you to its subtleties of its original combinations seducing you with new and wondrous flavours; isn’t that what this world needs? That’s why it’s time to choose, be yourself, choose sweet.